If you own a lash salon, you know how important it is to attract clients of all ages. However, with the growing population of older individuals, it's crucial to understand how to appeal to this demographic. In this article, we will explore various ways to attract older clients to your lash salon.
Use Social Media Marketing
Social media marketing is a powerful tool that can help you reach potential clients of all ages. However, when it comes to attracting older clients, it's important to understand which platforms they prefer. According to a study by the Pew Research Center, Facebook is the most popular social media platform among older adults. Therefore, make sure to use Facebook as your primary platform to showcase your services and engage with potential clients.
Offer Senior Discounts
Offering senior discounts is a great way to incentivize older clients to visit your lash salon. Many seniors are on a fixed income and appreciate any savings they can get. Therefore, consider offering a senior discount of 10% or more to encourage them to try your services.
Focus on Comfort
Older clients may have certain physical limitations, such as arthritis or mobility issues. Therefore, it's essential to make your salon as comfortable as possible for them. Consider providing comfortable chairs, ramps, and handrails to make your salon more accessible.
Offer Flexible Hours
Older clients may have different schedules than younger clients, so it's crucial to offer flexible hours to accommodate their needs. Consider opening earlier or closing later than usual to accommodate their schedules. Additionally, consider offering appointments on weekends, which may be more convenient for older clients.
Use Positive Language
When advertising your services, make sure to use positive language that appeals to older clients. Use phrases such as "relaxing," "luxurious," and "pampering" to make your salon sound more appealing. Additionally, use images of older women to showcase your services and make your salon more welcoming to this demographic.
Partner with Senior Living Communities
Partnering with senior living communities can be a great way to attract older clients to your lash salon. Reach out to local senior living communities and offer to provide services to their residents. Additionally, consider offering a discount to residents to encourage them to try your services.
Many older clients may be unfamiliar with lash extensions and the benefits they offer. Therefore, it's crucial to provide education about your services. Consider hosting informational sessions at your salon or partnering with local organizations to provide education about lash extensions and their benefits to older adults.
Create a Relaxing Atmosphere
Creating a relaxing atmosphere in your lash salon can be beneficial for all clients, but it's especially important for older clients. Consider playing soothing music, providing aromatherapy, and using soft lighting to create a calming environment that helps older clients feel at ease.
Hire Experienced Staff
Older clients may have specific needs and concerns when it comes to lash extensions. Therefore, it's crucial to hire experienced staff who are knowledgeable about working with older clients. Consider hiring staff who have experience working with seniors or providing additional training to your existing staff.
Offer Customizable Services
Older clients may have different lash needs than younger clients. Therefore, it's essential to offer customizable services to accommodate their needs. Consider offering shorter lash extensions or using softer lash materials to make the experience more comfortable for older clients.