As a lash tech, building a loyal clientele is key to your success. Repeat customers not only provide a steady stream of income, but they also help you grow your business through word-of-mouth referrals. However, getting clients to come back for more lash appointments requires more than just great lash skills. In this article, we'll explore some tips and strategies for how to get repeat customers as a lash tech.
Provide Excellent Customer Service
One of the most important things you can do to get repeat customers as a lash tech is to provide excellent customer service. This means being friendly, professional, and responsive to your clients' needs. Make sure you listen to their concerns and preferences, and take the time to explain the lash application process and aftercare instructions.
Offer a Loyalty Program
Another effective way to encourage repeat customers is to offer a loyalty program. This could be a simple punch card system where clients receive a free lash service after a certain number of visits, or a more complex program that rewards clients based on the amount of money they spend or the frequency of their visits. Be sure to promote your loyalty program on your website and social media channels to attract new clients as well.
Send Personalised Follow-up Messages
After each lash appointment, send a personalised follow-up message to your client to thank them for their business and check in on how their lashes are holding up. This could be a simple text message or email that lets them know you care about their experience and want to make sure they're happy with their lashes. You could also use this opportunity to remind them of your loyalty program or offer a special promotion for their next visit.
Stay on Top of Industry Trends
As a lash tech, it's important to stay on top of industry trends and new techniques. This not only helps you provide the best possible service to your clients, but it also shows that you're committed to your craft and always looking for ways to improve. Attend lash conferences and workshops, read industry publications, and follow other lash techs on social media to stay up-to-date on the latest trends.
Maintain a Professional Image
Maintaining a professional image is key to building trust with your clients and getting them to come back for more lash appointments. This means dressing professionally, keeping your workspace clean and organised, and using high-quality lash products. Make sure your website and social media channels also reflect a professional image, with high-quality photos and clear descriptions of your services.
Ask for Referrals
Finally, don't be afraid to ask your happy clients for referrals. Word-of-mouth referrals are one of the most powerful ways to grow your business, and satisfied clients are often more than happy to spread the word about their great lash experience. Consider offering a referral program where clients receive a discount or free service for referring a new client to your business.